Tuesday, May 22, 2007

Don't Hate Tha Playah, Hate Tha Game?

I've been holding off on bitching about this particular topic for a while. But I no longer want to keep it in. Time to release.

Yahoo! is a bitch of an engine.

Whew! Now that I have said it, I can go into more details.

The company I currently work for has been having some issues with Yahoo! search. Specifically, they see some of our website pages as SPAM. All other engines (including Google) are fine with how we have things set up. But for some reason, Yahoo! just does not like these pages.

The pages in question are static pages that feature deal listings provided by our advertisers. So the only real content on these pages are the details of the deal, and links off our site to our advertisers' sites.

Yahoo! says these are "doorway pages." They say we need to fix these in order to get back in their index. Even though these pages provide the Internet consumers with info they are looking for, Yahoo! says we are "SPAM" and have pretty much "86'd" us from their index. They are so serious about this SPAM issue, they even have forbidden us from participating in SSP.

So the way I saw it was that Yahoo! was trying to be very "pristine" with their quality guidelines. More pristine (read: anal retentive) than all the other engines. But you know what??? I was wrong.

Yahoo! isn't trying to be "pristine." They're just trying to make things difficult for any site that competes with one of their related products. In fact, there are quite a few gripes I have heard out their on the "intertubes" of other companies that are doing nothing wrong and are being penalized by Yahoo! From being able to run paid search ads in certain markets to organic indexing to display advertising, Yahoo! is going around and preventing competitors from showing up in their network.

Yahoo! must not be very confident in their products.

How do I know they are doing all of this? What was the thing that set me off? Well, it was this... Yahoo! is cloaking themselves

Keyword stuffing... Hidden text... I guess those are okay to do. But doorway pages (that really aren't doorway pages)? Those are bad.

Screw Yahoo! and their little game. I don't use their engine and damn way.

1 comment:

'omie said...

We have Yahoo! issues too. Solid sites rejected from Search Submit and some oddly crappy rankings as compared with Google. Also, getting directory listing content changed is a three month long process.