Wednesday, May 2, 2007

Google Vulnerable?

Maura Welch over at Boston.com has an interesting take on the Fast Company article 'Why is This Man Smiling?' which covers Wikipedia founder Jimmy Wales.

You see, Jimbo is making some waves in the search industry as his Search Wikia has launched in an effort to create 'the search engine that changes everything'. His game plan is pretty interesting and I really do hope that his efforts succeed, but back to Maura's comments - does Jimbo's move into the search space really make Google vulnerable?

Wikipedia is wildly successful, but I'm not sure if that success translate into the ability to build a 'better' search engine. Yes some search results suck and you have to go back and try different keywords or keyword phrases, but I don't know of any user that hasn't been able to find what they were looking for through Google.

It appears that Wales will go with a tactic that hasn't fared very well in the past - that of real editors combing through SERPs to determine how relevant a listing truly is. DMOZ tried this, Yahoo tried this and it is just impossible to scale. For anyone that used DMOZ in the past, you know that the wait times for getting a site approved were ridiculous due to the volume of material the editors had to comb through.

'Wales envisions large numbers of real live people--the kind of fervent volunteer brigade that edits Wikipedia--intervening to improve on the machine-generated results that we're used to from Google"

I wish him luck, but I have reservations about the viability of the product.

*This post has been approved by the Search Zombie, let the brain eating commence

1 comment:

PPC Ninja said...

I find it interesting that this project, which has been said to be a "Google killer", runs Google ads on its site.