Friday, April 27, 2007

"Glimpse"-ing Into The Future Of Online Shopping.

Vertical search engines are extremely useful. And there are plenty of them out there, depending on what it is you're looking for...

Well more often than not, a lot of times when I am online, I am looking for clothing or home decor stuff. (I'm a married chick. Two incomes, with no kids... I like to shop.) Problem is though, I seem to be frequenting the same sites over and over again when I shop for clothes (Anthropologie, Bergdorf, Neiman Marcus) and decor (Crate and Barrel, West Elm, Bed Bath and Beyond, Target).

I've tried branching out to Google to help me with my searches... But it doesn't really go that well most times. The organic results are extremely broad in these categories, and the paid results are often too "trashy" and don't inspire me to click. So most times, I rely on magazines and online editorial to alert me of new sites I should be checking out for my shopping.

And one of those sites I rely on (the NY Times Styles Section) had an article today on a site I had never heard before called Glimspe.com. Glimpse is an online shopping engine. It pulls data in from various sites and feeds them in search queries.

Searching for "paige denim jeans" brought back 156 results. Some were from sites I had been to in the past, and some were new sites.



Google brought back 717,000 results.


And while the first few in both the paid and organic listings were useful... There were too many results. Glimpse.com brought back only relevant choices. And it allows me to tag items into lists.

Bottom line: Vertical search is a wonderful thing.

As more and more verticals start to have an abundance of search engines that make it easy for Internet users to navigate and find what they're looking for, I think engines (like Google) will have to rethink somewhat how they present data.

Who wants to surf through pages and pages of different sites to find what they are looking for? When I know I want jeans (and I don't feel like hitting up my local jean store), I want to be able to find what I want easily.

I don't have time to "eff" around when it comes to getting my "clothing search" on.

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