A friend of mine who works in-house doing search for a company has been having a bit of an issue.
This friend has been trying to get the controlling website powers at her company to implement the Yahoo! and Google Sitemaps she had created. They are hesitant to do so because they feel, "It would be a waste of resources. We are already very crawler-friendly."
It's been a battle for some months. But now there is a bright light on the horizon for my friend.
Yesterday, Kevin Newcomb wrote an article about the four big engines (Google, Yahoo!, MSN and even Ask.com) coming together to establish auto-discovery protocols when it comes to Sitemaps files.
In the article was a "snippet" that my friend sent off to the "powers that be" at her company that helps build the case for why they need to implement sitemaps files...
"From a search engine's perspective, it's a more efficient way to know when a page has been updated than recrawling an index... None of the engines plan to stop crawling the Web to index sites, but will use the sitemaps protocol to do so more efficiently."
Bottom line... It's more efficient to set-up these files and have them available. They're becoming the standard for websites who want to be major players online in their space.
Engines make these types of tools to help webmasters and search marketers. Why wouldn't you want to have one?
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