One thing in this industry that has always rubbed me the wrong way, is the inexcusably large number of executives that do not know the proper use of the word medium. I can't tell you how many times I have listened to a Director, VP or CEO use the word improperly when addressing the entire company or even a client. Nothing says, "I really have no fucking idea what I'm talking about" like referring to marketing distribution channels as "mediums".
To clarify: "MEDIUMS" IS NOT A FUCKING WORD. Unless, of course, you're referring to a group of people that can communicate with the dead. Is that what you were talking about? We should explore new groups of people that communicate with the dead? No? No, I didn't think so.
If you are making a sorry-ass attempt at using the plural form of medium, the correct word is media. I'll repeat that, the plural of medium is media. If you can't use the word correctly, you have no place pretending that you are speaking from a position of authority on the subject. The very name of the thing about which you are speaking should probably be close to the top of the list of things to avoid getting completely wrong. Unless you're on a stage wearing rainbow suspenders and a spinning bow-tie.
And God help you if you should say "medias" in my presence. Seriously, I will ruin your day.
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