"It Sounds Like Really High Tech."

That's the response I get from people when I try to explain to them what it is I do for a living. They "kinda" get it. They always tell me how "unique" and "technical" it all sounds. But in reality it is not.

In reality, I am merely a keyword buyer.

But my focus has only recently become "keyword buying," or "paid search" as it is called in the industry. Prior to my current job, my focus was what we call "organic" or "natural search."

That means that I helped companies get their websites higher in search engines' non sponsored listings. And for some reason, people always think it's just "technical" elements that matter. But that's not the case. It's mostly a creative job. In fact, I don't even know HTML. If you asked me to code something, I'd look at you like you had a herpes outbreak. I just don't do "coding." I don't do "technical" stuff. There are smarter and more experienced people to do that. I am a writer.

And writers, to put it bluntly, make the best search engine optimizers.

So both paid and organic search are not "rocket science." And don't let anyone try to convince you otherwise. Search does take a logical person, one who can connect the dots. But a lot of it is "trial and error."

Search rules change all the time. Your strategy has to change too. And if you can't adapt, you'll be left behind. But it's not hard. It' s not "like really high tech."