Generally speaking, there is a certain comfort you can take when setting up your search campaigns that once everything is in place and has been QA'd (several times) that everything will remain how you left it until you actively participate in its changing. Makes sense, right? You set something to X, it stays X. MSN seems to find that boring.
On several of the MSN accounts managed at my agency, MSN has decided to simply remove the geo target settings we had put in place. When your client has a very desirable product that is quite literally available in only a few specific areas of one country on the entire planet, targeting globally is a fiercely efficient way to piss away your entire budget.
This of course comes on the heels of the "glitch" MSN experienced a few months ago where keyword bids were raised at random to sometimes astronomical heights. Imagine logging into your account and finding that MSN decided you wanted to bid $500 on a term you had origianlly set at $0.15. Totally sweet, right?
So thank you, MSN. Thank you for reminding me that as a search marketer I can never rest, not even for a moment, lest I be eaten alive by your unyielding dedication to failure.
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